First Direct Solutions, a division of Australia Post, maintains one of the largest and most comprehensive consumer lifestyle databases in Australia. It contains demographic, lifestyle and purchase intention details of over 2.8 million individuals and allows your business to select from up to 200 variables to build a prospect list that matches your specific product or service.

Lifestyle information is collected from voluntary responses to the Australian Lifestyle Survey, which is distributed to millions of households each year and provides data options across eight major categories; sports & leisure interests, shopping, health & fitness, your home, motoring, money & investments, charities, general information.

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