A properly designed and maintained database can help you better market to your current and prospective customers. The more accurate the customer address information, the better the response will be. Having access to correct address information will also limit the number of return-to-sender items your business will receive, thereby reducing customer loss rates and mailing costs.

Address validation and cleansing
Be sure to have correct address information by matching your customer address list against the Australian Postal Address File (PAF), a database of every valid delivery address within Australia.

Australia Post will identify valid addresses in your database where there is a match. Addresses that cannot be matched during the Address Validation process will then be run through an address cleansing process. Invalid addresses in your database will be corrected where possible.

Finding lost customers
Out of date addresses on your database can result in less customers, higher cost of processing return-to-sender mail, poor company image and potential loss of revenue.

The Change of Address service can help your business keep in touch with customers who have moved. This is done by washing your customer database against our National Change of Address file. Providing we have the addressee's consent, we can update your database with their new address details, reducing your return-to-sender mail and helping you retain your relationship with the customer.

Learning more about your customers
First Direct Solutions provides a data appending service which attaches factual data about your customers' lifestyles, interests, product preferences and demographic information to your existing customer database. Data appending uses information collected from the Australian Lifestyle Survey.

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