Unaddressed Mail is a low-cost mail service used to acquire new customers.

It is the ideal communication medium when you need to communicate with prospective customers, but do not have their name and address, or when you need to communicate with customers in a specific geographical area at a low cost. For example, if your database shows you that your best customers come from a particular postcode, you can organise a flyer to be delivered to households in that specific area. The responses will not only help you generate sales but also help you build your customer database for more targeted marketing activity.

Unaddressed Mail is ideal for testing an offer, building a database, generating store traffic, generating leads for your sales team or increasing awareness of your business in your local area.

What can be sent?
Unaddressed Mail (UM) can be used to send envelopes, postcards, catalogues, flyers, brochures, samples, magazines, cards and coupons. Although envelopes are not necessary, market research suggests that articles in envelopes achieve higher readership rates. 
The service is priced for rectangular-shaped articles. Other shapes may be distributed via UM with Australia Post's prior approval.

Why use Unaddressed Mail?

• Cost Effective - cheaper than normal postage allowing for more regular contact with current and potential customers.
• Professional Delivery - your unaddressed mail piece arrives with the addressed mail, increasing the likelihood of being read.
• Network - Australia Post offers national coverage and it is the only unaddressed service that offers direct access to post office boxes.
• Liked by Customers - unaddressed mail and catalogues are second only to addressed mail and catalogues (direct mail) as consumers' most preferred medium for receiving marketing communications.

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