The easier you make it for your customers to respond, the more likely they are to respond.

A response device can quickly turn a letter into a sale or a visit. It can be an order form, postcard (like subscription cards in magazines), survey or coupon - anything that asks your customer to respond to your message or offer in a way that is convenient for them. Adding a Reply Paid envelope to your mailing is an easy way to encourage your customers to respond.

Reply Paid
A Reply Paid address is a marketing tool for business to encourage responses. It doesn't require a stamp and is, therefore, postage free for your respondents. It is also cost-effective for business since you only pay for the replies you receive.

Your business can use the Reply Paid service by either providing your customers with a Reply Paid address, which they then handwrite on an envelope, or by providing a pre-printed barcoded Reply Paid card or envelope. The latter should encourage a stronger response to your campaigns since your customers don't have to find their own envelopes.

Reply Paid is ideal for:

• Generating sales leads or enquiries for further information
• Encouraging prompt payment of accounts
• Generating responses to questionnaires
• Acquiring names and addresses of current and prospective customers for your database

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