Australia Post offers a variety of services and resources to help you use direct mail to build stronger relationships with your customers and grow your business.

• Direct mail resources that provides a wealth of information on using direct mail effectively
• Direct mail solutions available through Australia Post
• Online tools to create simple direct mail pieces

What makes an effective direct mail campaign?
A classic or traditional mail-out pack has four components:

1. The envelope
2. The letter
3. The brochure or accompanying information
4. The response device  through which the recipient communicates with you. This can be part of the letter or the brochure.

Of course, not all mail-outs need to conform to this style and other items can also be included.