Australia Post offers a wealth of information on direct mail on the Mail Marketing website, via brochures or through direct mail seminars around Australia.

Mail Marketing Website
The Mail Marketing website has been specifically developed to provide businesses just like yours with details of how direct mail can maintain your existing customer relationships and grow your business by finding you new customers.

The website covers:

• An overview of the practices and principles of direct mail, from setting up a database through to establishing ongoing relationships with your customers.
• Tips, tools and fact sheets to help you develop a simple direct mail plan.
• A range of free images, mail layout templates and fact sheets to help you create great mail-outs and turn your direct mail plans into reality.
• Guides, tools and services to find the postal option best suited to your needs.
• A number of independent research reports so you can read for yourself consumer attitudes to different types of advertising in a range of media channels.
• Case studies, campaign management templates and a number of other resources.

Direct Mail Seminars
Australia Post regularly hosts information sessions and seminars to educate business on the benefits and techniques of direct mail. Australia Post draws upon the expertise of industry professionals.

Speak with your local Business Centre Manager or contact your Account Manager to make sure your name is on the next seminar mailing list.