A good first impression is important as the envelope is the first thing your customers see. The primary role of the envelope is to ensure your mail-out pack gets opened.

• Your envelope should be clear and striking, possibly with some enticing text on it to encourage the recipient to delve further into the contents.
• The name of the recipient should be clear, with spelling and address details correct.
• A stamped letter is more likely to be opened than one that is not stamped, or just franked.
• A brightly coloured or oddly shaped envelope, possibly with an interesting message on it, is more likely to be opened before the usual bills and other daily mail.
• Envelope size and colour can attract attention although they can sometimes add to the cost of your mail-out. Improved results could well justify the expense.